Marketing Courses

This course is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.

This course aims to help you

• Analyse a market and understand what prompts people to choose one product or service over another.
• Determine the promotional effort on an identified target market.
• Explain how to organise and/or conduct displays.
• Plan an advertising program.
• Review a promotions campaign.
• Explain how to choose and develop marketing of new products and services.
• Explain how to organise and/or conduct promotions.

Develop a sales approach for a product or service which has a difficult sales history.Learn how to write and use effective advertising copy, and to plan and manage an appropriate promotional campaign for any product or service, in any industry.

Being a successful rural businessman or woman is a difficult managerial role. Very few non-rural businesses are presented with the continuing changes and variations that confront a rural business.

The impact of climate means the rural manager has to continually consider, evaluate, assess (and reassess) often on a daily or even hourly basis, the numerous changes and types of information that may affect the rural business success.

This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

Topics include

• The role of marketing in the business plan.
• The importance of marketing planning and marketing strategies in relation to farming.
• Target markets
• Packaging, labelling, presentation and transportation as part of the marketing process.
• Planning in an agricultural business.
• Market research in the agricultural industry.
• Managing the promotional program for an agricultural business.
• Strategies to manage the marketing of an agricultural enterprise.

Develop the ability to manage commercial transactions electronically, particularly through the internet. While this course is concerned with marketing, management and processing information, the primary focus is marketing.

E commerce is an abbreviation for “electronic commerce”. E-commerce concerns anything to do with doing business electronically, in particular business conducted both electronically and on-line. As such this course looks at internet business.

Is this course right for me?

This course is ideal for managers and marketing people who are good at general marketing but are not so confident about marketing on the web, or small businesses who are wanting to venture into on-line business.

Learn about

• search engine optimisation
• website design
• business models
• marketing on-line and more.

In any business, including horticulture, success depends upon good marketing of your product.

This subject covers:

• theoretical and practical importance of marketing in the horticultural industry
• advertising
• promotions
• signs
• customer relations
• pricing strategy
• labelling
• transport
• product presentation, and more!

Learn strategies relevant to horticultural marketing in this unique course.

The Leisure Marketing Course is available to any individual who wants to develop marketing skills and abilities. This course will ensure that you utilize all available promotional resources to organise and supervise particular events. Utilizing the teachings of this course, you will be able to manage the operations and services of any fitness, sport, or recreation organisation.

Once you complete the Leisure Marketing Course successfully, you will be in a position to manage the marketing of any kind of recreation enterprise. In this course, your tutors will help you understand and utilize unconventional means of raising funds for a service or event.

The Marketing Course VBS 109 is important for all marketers aspiring to excel in their professional careers. You’ll need effective communication skills to persuade your customers to opt for your services. The teachings of this course will help you analyse different customers and their individual preferences. You’ll learn about communication skills, mannerisms, body postures, gestures, and vocal effects that have full potential to make your advertising campaign more successful.

This 100-hour long course will help you identify your audience before marketing your products and services to them. You will also explore diverse tools, techniques, and procedures utilized in formulating a successful marketing strategy.

When you understand why people make a decision to buy, or not buy; you have a foundation for improving marketing of anything. This course helps you understand how to do just that by helping you:

• Identify categories of shoppers.
• Understand the key concepts of Market Segmentation
• Determine the role of perception and personality in the marketing process
• Determine the factors that motivate a consumer toward a purchase.
• Understand how social factors influence a consumers behaviour
• Understand consumerism in the context of marketing.
• Determine the factors that influence consumer attitude and marketing communication and persuasion.

This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.

Great for Professional Development of your sales or marketing staff.

A terrific starting point for business owners who are under performing and looking to restructure and relaunch their enterprise.

The Marketing Systems Course is designed for individuals who intend to explore diverse characteristics of the marketing process. The course outline indicates that you will get a comprehensive idea about different categories of advertising and marketing.

This course will explicate how different products should be advertised and distributed to maximize a business’s profitability. Your tutors will explain concepts, stages, and procedures involved in evaluation of the market performance of an enterprise.

Learn about plant identification, plant care and how to really sell plants to customers! This wide-ranging course will teach you all the sales secrets you need to know, plus give you the knowledge to advise customers on plants. This course was developed in response to a request from a retail nursery person who was finding it difficult to find staff with appropriate skills.

As he put it, job applicants were either over qualified or lacked the basic skills needed:

• to be able to identify plants
• advise customers on their use
• understand some basic sales techniques
• understand procedures.

All those who want to advance their knowledge of managing sales teams should take this course. You will gain knowledge in a variety of areas in the sales management process that will allow you to make better use of your sales resources. Ranging from effective team management to exploiting market conditions, you will be shown effective strategies that you can easily implement.

Those who have some experience in sales on the practical level should opt for this course. Prior to taking management level training, it’s important to have experience of sales. The experience in sales will help you understand sales management norms more easily. Therefore, this course will suit those who want to move ahead in their sales careers.

The sales department of a company drives everything else in a company. It is the department that draws in finance, which enables other departments to operate. In order to understand how this process works, there is a considerable amount to study. A sales team must be well trained and aware of all processes.

The sales skills course is for all those who want to be successful at sales. You may be a beginner endeavoring to learn about the sales process or you may be someone who is looking to improve his or her sales figures. This course accommodates both kinds of participants. The course can also serve as a refresher for experienced sales persons.